Mycelium Protein

Clean, Nutritious, Scalable

Justin Souter — Founder

Problem

• Increasing demand for clean, natural, sustainable protein
• Plant proteins: allergens, taste, texture issues
• Animal proteins: environmental and ethical concerns
• Gap: appealing protein that’s better for body & planet

Solution

• Mycelium protein products (bars, shakes, powders, meal replacers)
• Proven, tested base protein technology
• Clean, minimal ingredients
• Scalable with existing manufacturing partners
• Not yet "discovered" by market

Business Model

• CPG products: powders, bars, drinks, meal replacers
• DTC e-commerce: subscriptions & bundles
• Retail partnerships: health stores, fitness studios, groceries

Underlying Magic

• Complete protein, highly digestible
• High fiber for gut health
• Sustainable - lower land, water, CO₂ footprint
• Better taste & texture vs. plant proteins
• NOT sourced from China

Go-To-Market Plan

• Hero product: powders
• DTC + influencer-driven launch
• Storytelling: health + clean
• Retail & partnerships after traction

Competitive Landscape

Positioning
Clean, Complete Aminos,
Neutral Taste, High-Fiber, Vegan

• Plant proteins: soy, pea, rice, pumpkin
• Alt proteins: insect, lab-grown
• Our edge: cleaner, better nutrition, vegan

Financials & Growth Levers

• Strong Unit Economics: Research shows 60%+ gross margins at launch
• Margin Expansion: Improved COGS through volume pricing and manufacturing efficiencies
• Scalable Channels: DTC subscription model as initial growth engine
• Customer Lifetime Value: Upsell and cross-sell strategies layered into core offering
• Brand Equity: Building awareness and trust to unlock mainstream adoption

Team

• Justin Souter — Founder
• Advisors: nutrition, food manufacturing, branding
• Planned hires: COO/CPG veteran

Ask

• Seed round: $500K for 20% equity
• Funds use: product dev, manufacturing, marketing, key hires
• Vision: build the leading clean mycelium protein brand